3 Reasons for Furniture Retailers to Sell Online
Here’re just three reasons for furniture retailers to sell online.
- Did you know that 81% of shoppers research online before buying? ~ Retailing Today. If you can’t show them why they should visit your store, you could be missing out on sales.
- Online sales drive offline sales. Even though many are searching online, that isn’t the primary way they’re buying. 71% pf people shopping for household goods (i.e. furniture) will find their way to a store to actually make their purchase ~ Statista. That means you can use your online presence to bring more people in your store (and to your expert sales staff)!
- There are a lot of reasons people research online before going to a store. One of the most obvious reasons: TIME! People want to know you have what they’re looking for before they take time for an in store visit. Help them out by giving them a preview online, and chances are you’ll be rewarded with more foot traffic from qualified buyers.
"I've never had products online before"
"I don't have time to keep updating prices"
"I don't have the images to put online"
The important thing to remember here isn’t that you’re trying become an online store, it’s that you’re showing people why they should visit your brick and mortar.
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